Influence by Robert B. Cialdini

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Book name:	Influence (2024)
Category:	Authority
Author:	Robert B. Cialdini
Pages:	350 pages
Language:	English
Publication data:	Jan. 1, 1984, midnight

The book explores the psychology of why people say "yes" and how to apply these understandings. It delves into six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. By examining these principles, the book provides insights into the mechanisms behind persuasion and offers practical advice on how to become a skilled persuader, as well as how to defend oneself against manipulation. Through a combination of research studies, anecdotes, and real-world examples, it reveals the subtle and powerful ways in which influence operates in everyday life. The 4512th greatest book of all time

About the author

Robert B. Cialdini

3 books

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Y… Read more