The book explores the concept of "nudging," a behavioral economics principle that suggests small, subtle interventions can significantly influence people's decisions and behaviors without restricting their freedom of choice. It delves into how these nudges can be applied in various areas such as health, finance, and public policy to improve outcomes for individuals and society. By understanding human tendencies and biases, the book argues that well-designed nudges can help people make better choices that align with their long-term goals and interests.
Richard H. Thaler is an American economist who was awarded the 2017 Nobel Prize in Economics.
He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Assoc…
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