The book explores the hidden forces that shape our decisions, revealing that human behavior is often irrational in predictable ways. Through a series of experiments and anecdotes, it demonstrates how factors such as emotions, social norms, and expectations can lead us to make illogical choices. The author challenges the notion of humans as rational beings, illustrating how our cognitive biases and irrational tendencies influence everything from shopping habits to personal relationships. By understanding these patterns, the book suggests we can make better decisions and improve various aspects of our lives.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.
Dan Ariely grew up in Israel after birth in New York. In his senior year of high school, Ariely was active in Hanoar Haoved Vehalomed, an Israeli youth movement. While he was preparing a …
Read more
