The book explores the moral and ethical implications of a market-driven society, questioning the extent to which market values should dominate various aspects of life. It delves into the consequences of commodifying things traditionally governed by non-market norms, such as education, health, and civic duties. Through a series of thought-provoking examples, the author challenges readers to consider whether there are certain moral and civic goods that money should not be able to buy, urging a reevaluation of the role markets play in shaping human relationships and societal values.